OUR SERVICES
What We Do
Healthcare communications and promotion are not just what we do, it’s who we are. For 35+ years, Wedgewood Communications has lived and breathed healthcare, diving deeply into scientific data and strategic insights to identify the behavior change needed to move markets across the globe.
CORE CAPABILITIES
Our size and high-science focus allow us to be nimble and flex across each brand's life cycle. Whether pre-commerical, launch prep, or brand evolution, we have the expertise.
Scientific Strategy
Scientific narratives
Pre-commercial market shaping
Lexicon development
MOD/MOA creation
Promotional communications
Brand building: insights, strategy, branding
Creative campaign development
Tactical planning and execution
Custom Digital Solutions
Omnichannel marketing
Digital production and animation
CRM programming
Analytics measurement and reporting
HOW WE DO IT
RAVE: where science, strategy, and creativity meet
We find that the best work is produced through a collaborative partnership between our agency teams and brand teams. To that end, we employ a proprietary process called RAVE for every major initiative.
Data mining and positioning serve as the foundation for everything that comes after. Wedgewood dives deep into clinical, market, and competitive data to uncover insights that will inform strategies, content, and creative.
Wedgewood ensures that all agency and brand team stakeholders are aligned throughout the process—from establishing a brand position or value proposition to ideating creative concepts.
Strategies, claims, content, and creative are tested in qualitative and quantitative market research, and refinements are made as required, ensuring that communications resonate with all targets.
Go time. Here’s where Wedgewood delivers compelling projects, tailored to specific markets, segments, and audiences at the most strategically beneficial time.
