OUR PEOPLE
Who We Are
Our hands-on leadership team brings a background of deep scientific knowledge and brand life-cycle management. They work with you, mining data and analyzing market insights that inform meaningful, creative solutions.
DANIELLE CRANWELL
PRESIDENT
Danielle brings over 25 years of experience in healthcare communications with a focus in oncology, rare disease, and life-altering diseases…
Danielle brings over 25 years of experience in healthcare communications with a focus in oncology, rare disease, and life-altering diseases. Her experience ranges from boutique clients to blockbuster products, building and evolving brands across audiences and global markets. Over the course of her career, Danielle has had the privilege of being part of numerous innovative and award-winning, purpose-driven campaigns in partnership with her clients.
When she isn't digging into brand strategy, Danielle loves spending time with her twin boys and 3 fur babies.
KEITH TESTA
EVP, CREATIVE AND DIGITAL SERVICES
Keith is a creative leader with more than 20 years of multidisciplinary experience partnering with clients to create visually…
Keith is a creative leader with more than 20 years of multidisciplinary experience partnering with clients to create visually exciting and user-friendly communications. He has worked with a wide variety of clients across several product launches, patient programs, and consumer as well as professional marketing initiatives. Keith's talent and strategic insight have been recognized by a number of publications and industry organizations including the Interactive One Show, Pharmaceutical Executive, Medical Marketing & Media, Graphic Design USA, Financial World, Macro Media, and the Art Directors' Club for Creative Excellence.
Keith likes to leverage his tech know-how and creative spirit outside the workplace as well, with family and friends exploring the many hidden gems in his home state of New Jersey.
DANIELLE CRANWELL
PRESIDENT
Danielle brings over 25 years of experience in healthcare communications with a focus in oncology, rare disease, and life-altering diseases. Her experience ranges from boutique clients to blockbuster products, building and evolving brands across audiences and global markets. Over the course of her career, Danielle has had the privilege of being part of numerous innovative and award-winning, purpose-driven campaigns in partnership with her clients.
When she isn't digging into brand strategy, Danielle loves spending time with her husband, twin boys, and 3 fur babies.
KEITH TESTA
EVP, CREATIVE AND DIGITAL SERVICES
Keith is a creative leader with more than 20 years of multidisciplinary experience partnering with clients to create visually exciting and user-friendly communications. He has worked with a wide variety of clients across several product launches, patient programs, and consumer as well as professional marketing initiatives. Keith's talent and strategic insight have been recognized by a number of publications and industry organizations including the Interactive One Show, Pharmaceutical Executive, Medical Marketing & Media, Graphic Design USA, Financial World, Macro Media, and the Art Directors' Club for Creative Excellence.
Keith likes to leverage his tech know-how and creative spirit outside the workplace as well, with family and friends exploring the many hidden gems in his home state of New Jersey.
Fewer layers. More focus.
We believe every team member must have a precise and dedicated purpose. Expertise and clear expectations let us be agile and quickly respond to client needs. We have the proven experience and leadership needed to support and drive your brand.
SENIOR MANAGEMENT
Hands-on, active participants in every aspect of each account
SCIENCE & STRATEGY
Writers and thinkers who are deeply rooted in data and market insights
CREATIVE
Inspirational innovators who develop concepts and craft solutions
ACCOUNT TEAM
Day-to-day business and brand stewards who partner closely with our clients
